Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business should have an explainer video. Read More
Our research and experience point to 90 seconds being the ideal length. According to Youtube statistics, this is the point the attention span of the average viewer. If the product demands, it can of course be made longer, but two minutes should be the limit, so that the videos can remain entertaining. It’s critical for the potential clients to watch it all the way through.